Gleeson Recruitment Group are pleased to be partnering with a well known retailer, based in the West Midlands to recruit for a Marketing Executive on a full time, permanent basis.
Title: Marketing Insight Analyst
Location: West Midlands
Salary: up to £40,000 (DOE)
Contract: Full time, Permanent, Hybrid in office 3 days a week
Start date: ASAP
The Role
We are recruiting for a Marketing Insight Analyst on behalf of a leading retail organisation. This full-time, permanent position is based in Walsall and offers a competitive salary with an excellent benefits package.
As a Marketing Insight Analyst, you will play a key role in providing actionable insights into customer behaviours, market trends, and marketing strategies. Your expertise will directly support data-driven decision-making and influence the organisation's future direction.
Responsibilities
- Deliver impactful insights to drive data-based decision-making across marketing and business strategies.
- Analyse and identify trends, risks, and opportunities using various data sources to inform key marketing initiatives.
- Embed customer insights into category development, pricing strategies, and promotional planning.
- Collaborate with teams to ensure alignment and effective communication of insights to support marketing activities.
- Support category reviews and contribute to marketing strategies with actionable data.
- Provide continuous insights to enhance marketing campaigns and customer communications.
- Lead specific insight projects, including primary research and data analytics, to deliver business impact.
- Develop tools and processes to improve access to insights across departments.
- Present data insights in a clear and engaging way, providing actionable recommendations for stakeholders.
Candidate Criteria
- Strong analytical skills with the ability to interpret data and translate it into meaningful insights.
- Excellent written, visual, and verbal communication skills, with the ability to present complex information clearly.
- Proven ability to influence and collaborate with senior stakeholders.
- Strong organisational and problem-solving skills, with a commercially focused approach.
- Advanced Excel skills and attention to detail.
- Positive, proactive mindset with a passion for delivering customer-focused results.
- Degree or equivalent qualifications, with relevant experience in marketing, retail, or FMCG sectors.
- Familiarity with data tools and sources such as Nielsen, Kantar, EPOS, and web analytics.
Please apply for more information
GleeMD
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